The Naatu Naatu effect!
- Aditya Pappula
- Aug 3, 2023
- 1 min read

I work with a rockstar #product team that is majorly based in Spain with the #OLX group. Yesterday was Ugadi - the #Telugu new year, regional to the Telugu-speaking states, and hence, wasn't a national holiday. However, it is a big deal for us and I had to apply for leave. Usually, whenever I had to explain Telugu to my non-Indian friends, I had to explain the numerous languages & cultures of #India However, this time, I just had to just say "Naatu Naatu" and it did the trick! Never imagined the impact of #RRR to be so global that it gave Telugu a whole new identity :D #Rajamouli #NTR #RamCharan
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